Cross-Border E-Commerce Fair: Tapping into Global Amusement Market

The Minjiang River surges, and wisdom links the world! From March 18th to March 20th, the 6th China Cross-Border E-Commerce Fair (CCBEF) concluded successfully in Fuzhou. This session of the fair achieved a historic "double 100,000" breakthrough, with an exhibition area of 100,000 square meters and over 100,000 professional merchants. It brought together more than 60 mainstream global e-commerce platforms and 3,347 participating enterprises, emerging as a key benchmark for the high-quality development of China's cross-border e-commerce industry. Wenzhou Attract Playground Equipment Co., Ltd. was invited to participate, showcasing its full range of core amusement products, deeply connecting with global resources, and embarking on a new journey of amusement equipment going global.

As the core supporting activity of the fair, the 2026 China Cross-Border E-Commerce Conference and Minjiang Digital Trade Corridor Innovation and Development Conference was held concurrently. Guo Ningning, Deputy Secretary of the Provincial Party Committee and Secretary of the Municipal Party Committee, attended and delivered a speech. Leaders including Mayor Wu Xiande, industry experts, and representatives of key enterprises gathered to explore new opportunities for cross-border e-commerce development. The "China Export Cross-Border E-Commerce Blue Book (2026)" was released at the conference, and a number of strategic cooperation agreements and project signings were finalized, providing comprehensive policy support and resource guarantees for enterprises venturing into the global market.

At this exhibition, leveraging its own R&D and production advantages, Wenzhou Attract Amusement focused on cross-border e-commerce best-selling categories and overseas market demands, showcasing a full range of products including outdoor unpowered amusement equipment, indoor parent-child amusement facilities, and cultural tourism IP customization. These products cover popular items such as stainless steel slides, climbing nets, indoor playgrounds, and interactive projections, as well as compliant export-specific models suitable for overseas markets in Europe, America, Southeast Asia, and other regions. All products meet international safety standards such as CE and ASTM, boasting light weight, easy installation, and high cost-effectiveness. They effectively address industry pain points such as cross-border logistics, overseas installation, and compliance certification, attracting numerous overseas merchants and cross-border platform representatives to stop for consultation.

During the exhibition, overseas merchants from 18 countries and regions, including Australia, Spain, South Africa, and Southeast Asia, as well as investment promotion representatives from leading cross-border platforms such as Amazon, TikTok Shop, SHEIN, and TEMU, visited Wenzhou Attract Amusement’s booth successively. They inquired in depth about product details, customization capabilities, and cooperation models, resulting in a number of on-site intentional cooperation agreements and fruitful outcomes. Meanwhile, the company’s team actively engaged with cross-border logistics and overseas warehouse service providers such as Zongteng Group, further improving the full-link system of "R&D and production - cross-border operation - global delivery" and laying a solid foundation for the subsequent expansion of overseas markets.

Backed by the advantages of Wenzhou’s amusement equipment industrial belt, Wenzhou Attract Amusement has been deeply rooted in the industry for more than ten years, adhering to the philosophy of "quality first, innovation-driven, and compliant globalization". Its products have been successfully exported to over 30 countries and regions worldwide. Participation in the Fuzhou Cross-Border Fair is not only an important initiative for the company to expand the global market through cross-border e-commerce platforms but also a comprehensive demonstration of the strength of "Wenzhou Intelligent Manufacturing" in amusement equipment.

In the future, taking this cross-border fair as a catalyst, Wenzhou Attract Amusement will continue to deepen its presence in the cross-border e-commerce track, focus on global market demands, strengthen product innovation and brand building, integrate Fuzhou’s cross-border service resources, and optimize its supply chain system. It will enable more high-quality, cost-effective Wenzhou amusement equipment to enter the global market, contributing to the high-quality globalization of China’s amusement equipment industry and crafting a "Chinese solution" in the global amusement sector.